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Important New Fulbright-NATO Report!

                               Building Resiliency: Media Literacy as a Strategic Defense Strategy for the Transatlantic.   This comprehensive report on the current state of media literacy in NATO countries, along with a review of the ecosystem for media literacy, provides a timely picture of media literacy today, along with recommendations for action.  Key insights include why media literacy should be part of the cultural fabric of countries today, how education systems can contribute, and how understanding narratives is an essential skill for all citizens, especially in an age where artificial intelligence and natural language processing can be used to set narratives on a mass scale.  This report was researched through a Fulbright-NATO Security Studies Award provided to Tessa Jolls, CML's president.

Breaking News Alert!


An easy way to address ANY breaking news:  Use CML's Frameworks for Media Literacy for anywhere, anytime learning!

                 The Empowerment Spiral of Awareness, Analysis, Reflection and Action...

                  CML's 5 Key Questions for Media Literacy:

(Authorship) Who created this message?

(Format/Techniques) What techniques are used to attract my attention?  

(Audience)  How might others interpret this message differently?  

(Content/Framing) What values, lifestyles and points of view are represented in-- or omitted
                  from -- this message?  

(Purpose) Why is this message being sent?    

                  Using these questions establishes habits of mind that create a foundation for lifelong learning.  And CML's approach is evidence-based, which means that research has shown that these frameworks positively impact student knowledge, attitudes and behaviors.

What is Media Literacy? Audio and Video

NATO partnered with CML to produce a six-part webinar/video series on media literacy's role in defense and security.

CML's Global Onramp to Media Literacy is a free online course that introduces the "basics" of media literacy, to provide an understanding of basic concepts and frameworks that inform media literacy practice internationally.

CML and Media Literacy Education is a short introduction to Center for Media Literacy and why our evidenced-based frameworks are important for media literacy education. 

Whom do we trust?  Lexis Nexis explores in The Trust Issue, featuring an interview with CML's Tessa Jolls.

Media Literacy and Gender, November 2018.  Special Libraries Association (SLA) Education Division professional development webinar with Tessa Jolls.

California has now passed a bill calling for media literacy to be taught throughout its K-12 education system.  CML has long helped advocate for this initiative:  Media Literacy and Fake News Forum sponsored by CA Senator Bill Dodd at UC Davis on September 24, 2018. Tessa Jolls participated on the panel with journalists and educators.

"What is Media Literacy?"  This quick video is a collaborative project of Media Literacy Now and Center for Media Literacy, produced with creative input from Transformative Culture Project, that simplifies the task of explaining media literacy to policymakers and others who have the power to transform the education system. This video promotes media literacy and digital citizenship as a solution for educators in a social media wilderness buffeted by fake news. “What is Media Literacy?” introduces the concept of media literacy as a key that unlocks meaning behind the messages that we see, and allows us to be more thoughtful and deliberate as we create our own messages – such as those we create and share on social media. The  video deploys CML’s evidence-based “Five Key Questions” for consumers as a structure to illustrate the basics of how media literacy education develops critical thinking skills.
"Digital Intelligence in Need" from Radio Free Europe/Radio Liberty was created by Salome Apkhazishvili, Vaclav Havel Journalism Fellow.  This is a short video documentary on media literacy that includes quotes from CML's Tessa Jolls. 
Infographics to share! See attachments at bottom of page. 
Risk Management and News
Stories about so-called misinformation/disinformation abound, and while the term is bandied about, it is still little understood. Media literacy offers a risk management strategy that helps all citizens cope with the overwhelming volume of news and information that we encounter every day.   Whom do we trust, about what, and why? Who decides? Who checks the checkers?  Yes, we need media literacy! Check out some quick activities from CML addressing fake news. Find a download of 5 classroom activities by visiting Global OnRamp Free Resources, or visit the archive of all MediaLit Moments.
 Is Media Literacy a Prerequisite in the Digital Age? Collection of articles published by Wise Ed Review, 2018. Includes contribution from CML's Tessa Jolls. 
An example of media literacy measurement:  Media literacy study of European countries with graphics illustrating the resiliency to disinformation.  The study says education is key.  Published March 2018 by Euronews. 
inquiry-based media literacy education - Videos
2023:  CML Celebrates U.S. Media Literacy Week and Global Media and Information Literacy Week.  Now, Global Media and Information Week is listed annually on the United Nations calendar, through a  U.N. resolution  adopted in the 75th Session, 2020-2021. 
CML has long supported these efforts, including through videos and student production: our 2018 Commit2MediaLit! campaign featured students from TVSB, and Connecticut Public.;   in 2017, students from classrooms of Dr. Eisenstock, Professor Casey, Marteana Davidson and librarians at Ladue High, Librarian Spencer Brayton.; in 2016,  video interviews of college students, taught by Dr. Natasha Casey and Spencer Brayton at Blackburn College in Carlinville, IL. and Brooklyn College students, taught by Dr. Belinha De Abreu; and clips of media literacy practitioners attending major meetings in San Francisco, Sao Paulo and Rome.  cache of artifacts is available from Media Literacy Week/LA 2015, which includes activities and information for media literacy advocates, educators, librarians, and community members, including activities from the Museum of Tolerance and the Japanese American Museum in Los Angeles

Papers and Reports

Peer Reviewed Articles 

"Media Literacy: A Foundational Skill for Democracy in the 21st Century," by Tessa Jolls and Michele Johnsen, Hastings Law Journal, June 2018.
Introduction: The current focus on the validity, credibility, and trustworthiness of media and information is global and urgent. In the past ten to twenty years, the increase in access to information consumption and production has been exponential, with far fewer filters in place to monitor accuracy and balance. While this has led to many positive outcomes, such as more diverse voices heard,1 faster and more economical business functions, and easy and free communications with others regardless of geographic distance, unforeseen challenges also arose. As the internet and social media expand their reach and functions, threats range from loss of control over private data,2 to cyberbullying and increased surveillance, possibilities for authoritarian regimes to reach beyond old methods of international interference, and finding new methods to spread harmful propaganda internationally.3...

"Developing Digital and Media Literacies in Children and Adolescents," by Kristen Hawley Turner, Tessa Jolls, Michelle Schira Hagerman, William O'Byrne, Troy Hicks, Bobbie Eisenstock and Kristine E. Pytash, Pediatrics 2017.  Learning environments no longer depend on seat time in factory-like school settings. Learning happens anywhere, anytime, and productivity in the workplace depends on digital and media literacy. To create the human capital necessary for success and sustainability in a technology-driven world, we must invest in the literacy practices of our youth.  This article makes recommendations for research and policy priorities.

"Radicalization in Cyberspace: Enlisting Media and Information Literacy in the Battle for Hearts and Minds," by Tessa Jolls and Carolyn Wilson, is an article just published on p. 167 in the MILID Yearbook, a collaboration between UNESCO, UNITWIN Cooperation Programme on MIL and Intercultural Dialogue, UNAOC and GAPMIL. The 2016 theme of the Yearbook, edited by Jagtar Singh, Paulette Kerr and Esther Hamburger, is "Media and Information Literacy: Reinforcing Human Rights, Countering Radicalization and Extremism."

Evidence-Based Curriculum and Framework:  CML's media literacy framework and violence-prevention curriculum have undergone rigorous evaluation through UCLA with  funding from the Centers for Disease Control.  The longitudinal evaluation of CML's frameworks and curriculum, Beyond Blame: Challenging Violence in the Media, is now complete and peer-reviewed; this evaluation addresses using CML's Core Concepts and Key Questions for middle school students' acquisition of content knowledge, and positive changes in attitudes and behaviors:    Longitudinal research.   Research about Beyond Blame was also published in the Journal of Children and Media to address changes in knowledge and critical thinking amongst middle school students:     Find the article here.  

Additionally, CML's Empowerment Spiral Framework was peer-reviewed in The 2019/2019 MILID Yearbook, with an article entitled "Evidence-based frameworks:  key to learning and scaling globally," by Kathryn Fingar and Tessa Jolls, found on page 117:

MILID Yearbook 2015Media and Information Literacy for the Sustainable Development Goals.  Includes an article by Carolyn Wilson and CML's Tessa Jolls titled Media and Information Literacy Education: Fundamentals for Global Teaching and Learning.   UNITWIN Cooperation Programme on Media and Information Literacy and Intercultural Dialogue (MILID) is based on an initiative from UNESCO and the UN Alliance of Civilizations. Together with International Clearinghouse on Children, Youth and Media at NORDICOM, University of Gothenburg, they have published the MILID Yearbook 2015. Find the Yearbook here.

The Journal of Media Literacy Education includes an article called The Core Concepts: Fundamental to Media Literacy Yesterday, Today and Tomorrow by Tessa Jolls and Carolyn Wilson. The article explores the development of media literacy education from a Canadian and U.S. perspective. Translated into Spanish by Eduteka at:

How must curricula change with the new demands for global education and for learning anytimeanywhere? CML's Tessa Jolls explores these questions in the Journal of Media Literacy Education, in her article "The New Curricula, Propelling the Growth of Media Literacy Education.”  Translated into Spanish by Eduteka at:

Additional Reports and Articles

Exploring Media Literacy Education as a Tool for Mitigating Truth Decay is a 2019 report from RAND Corp., providing an overview of the field in the U.S.  CML's frameworks for media literacy and resources are cited as applying overall to media literacy programs and applications.

Prevention Science: A Framework for Positive Digital Citizenship published for Digital Citizenship Summit 2017.  CML is cited in the white paper by collaborators EPIK Deliberate Digital, Impero Software, the Digital Citizenship Institute, and Educate Empower Kids.  This paper explores how prevention science principles can provide a framework that can both inform positive Digital Citizenship efforts and facilitate communication about the growing Positive Digital Citizenship movement. The paper also extends bold call-to-actions to expand conversations and collaborations that can merge the prevention science, media literacy, and Digital Citizenship worlds. 

Adults’ Media Use and Attitudes report 2017 Ofcom sets out the latest findings on the ways in which adults use, understand and create media, and how this has changed over time.

Children and parents: Media use and attitudes report 2015. This report from Ofcom examines children's media literacy. It provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as detailed information about the media access and use of young children aged 3-4. The report also includes findings relating to parents' views about their children's media use, and the ways that parents seek - or decide not - to monitor or limit use of different types of media.

A blue-ribbon panel calls for media literacy to be at the heart of education in this Aspen Institute Report - Learner at the Center of a Networked World from the Aspen Institute Task Force on Learning and the Internet (2014).
How do Digital Media & Learning (DML) and Media Literacy Communities Connect? Why is it important that these communities work together towards common goals?  Henry Jenkins, a leading thinker and University of Southern California (USC) researcher at the forefront of understanding the effects of participatory media on society, politics and culture, and CML’s Tessa Jolls explore these timely questions and more.  Check out the conversation here.
"Media for media literacy: Discourses of the media literacy education movement in "Media&Values" magazine, 1977-1993, by Michael RobbGrieco, Ph.D., Temple University, 2014.  This dissertation contributes to the history of media literacy by tracing the emergence and development of media literacy concepts and practices in Media&Values magazine (1977-1993), which spoke across discourse communities of scholars, teachers, activists and media professionals to build a media literacy movement in the U.S.  Elizabeth Thoman, founded Media&Values Magazine and CML; check the Media&Values Archives.

Education Resources  Media Literacy Education

Questions/TIPS (Q/TIPS) Framework:  Evidence-Based. Used throughout the world, CML's framework for inquiry-based media literacy features CML's Five Core Concepts and Five Key Questions of Media Literacy for Deconstruction and Construction. Q/TIPS addresses questions from the viewpoints of both consumers and producers of media messages.  Q/TIPS chart is available  in a variety of languages through our Global OnRamp Resources. 

Media Literacy: A System for Learning AnyTime, AnyWhere...This is an ideal resource for administrators and staff who want to implement a comprehensive and systematic media literacy program in their district or school with a research-based framework. Media Literacy: A System for Learning has three parts: Change Management, Deconstruction, and Critical Construction. Each part includes a corresponding e-book, Professional Development module, and Tools for Implementation. Read the e-books: Change Management and Deconstruction/Construction. 

Breakfast Epiphanies: Project-Based Learning Through Media Literacy and Nutrition.  Students learn to discern meaningful nutrition information using online resources while also working as a team to create healthful messages with technology tools.

Introducing Smoke Detectors! Deconstructing Tobacco Use in Media. This is a new curriculum available for middle and high school students. Utilizing CML’s research-based framework, students learn to deconstruct media depictions of smoking and how product placement works. Smoke Detectors! also teaches students to identify smoking incidents in media using a method developed by the American Cancer Society. With these tools, students are better prepared to make informed choices about smoking.

A Recipe for Action: Deconstructing Food AdvertisingThis curriculum ties together the critical thinking skills of media literacy with a nutrition theme that meets national education standards for middle schools in Language Arts, Health, and Technology.

Beyond Blame: Challenging Violence in the Media.  Stop the circle of blame with this research-based middle-school curriculum for youth violence prevention.  Curriculum includes 10 Complete Lessons, Educator Guide, Professional Development Module, and Student WorkbookLessons address newly adopted National Core Standards for English/Language Arts, as well as national standards for Health Education and Technology. 

A longitudinal evaluation of Beyond Blame is available.  Additionally, research about Beyond Blame was published in the Journal of Children and Media to address changes in knowledge and critical thinking amongst middle school students:     Find the article here.

Presented at the National Association for Media Literacy Education (NAMLE) conference in Philadelphia, PA. CML President and CEO Tessa Jolls introduced: The Voices of Media Literacy. Read the interviews of 20+ International Pioneers.

Teaching Democracy: A Media Literacy Approach  Find out more!


Media Literacy Around the World

Global OnRamp Resources - CML's acclaimed evidence-based framework for media literacy provides a global standard that is widely used by educators around the world.   In an effort to promote media literacy worldwide, we are offering FREE materials in a variety of languages (English, Spanish, Portuguese, Turkish, Arabic, Korean, and more). Global OnRamp resources are available as FREE downloads.
Media literacy study of European countries with graphics illustrating the resiliency to disinformation.  The study says education is key.  Published March 2018 by Euronews.  
 Is Media Literacy a Prerequisite in the Digital Age? Collection of articles published by Wise Ed Review, 2018. Includes contribution from CML's Tessa Jolls. 
The Global Media Literacy Imperative by Tessa Jolls was published in the Russian-American Education Forum Online Journal, May 2014. This article places media literacy as a key skill for competitiveness in global labor markets.

UNESCO, UNAOC and the Global Alliance for Partnerships on Media and Information Literacy (GAPMIL) honored Tessa Jolls with the International Media and Information Literacy Award at their flagship conference held June 26-27, 2015 in Philadelphia, USA.   

UNESCO International Conference on Media and Information Literacy for Knowledge Societies was held in Moscow, June 2012  President and CEO Tessa Jolls submitted a paper titled Media Literacy: The Foundation for Anywhere, Anytime Learning.

Support Media Literacy Media Literacy Education

The Consortium for Media Literacy, a nonprofit project of Social and Environmental Entrepreneurs (SEE) accepts tax-deductible donations to further development of Media Literacy through program implementation and research. The Center for Media Literacy does not accept charitable contributions.